About Us

Who We Are

Founded in 1993, Brand Institute (BI) was created on this principle: provide the most experienced professionals with the highest quality services in a timely manner at a competitive price. As we strive to deliver industry-leading nomenclature services based on our client's needs, we are ever changing our internal landscape to be more targeted and efficient.

We recognized early on that we are only as good as our people and purposefully brought on, and retained, in-house healthcare and branding professionals to offer the best value, knowledge, experience and exceptional service to our clients. We understood the highly specialized nature of our business and decided to adapt traditional branding methods to be more specific to our healthcare, consumer and B2B clients’ needs. We listened to our clients and we learned from regulatory and industry leaders, quickly evolving to changes in the marketplace. We kept a laser focus on our core competencies (i.e., Brand Strategy, Name Creation, Trademark Screening, Market Research, Safety & Regulatory Research and Design) and continuously innovated in each of these areas.

These principles and the dedication of our people have allowed Brand Institute to become the world’s leading branding consultancy, with a portfolio of more consumer & healthcare brand names and identities than any other branding agency in the world!
(approximately 3,000 brands for 1,000 companies).



Our Mission

To provide best-in-class strategy, name development, market/safety research and visual identity services to our valued, global clientele, delivered by the most experienced and forward-thinking branding professionals in our industry.



Our Vision

To maintain and grow our leadership role in nomenclature and brand identity development by always listening and responding promptly to our clients, fostering cross-functional team collaboration, advancing the quality of our services via technology, and always providing the most innovative and results-driven methodology.



Our Brand Promise

To exceed our client’s expectations every day by providing the highest quality deliverables supported by outstanding service and unparalleled expertise, at an exceptional value; and to support our team of experts with the most sophisticated, leading-edge infrastructure, resulting in innovative, next generation nomenclature offerings, and a supportive working environment.



Meet Our Executive Team

Brand Institute Healthcare Share of Market

BI worked on 81% of 2016 FDA approved names
BI worked on 74% of 2016 EMA approved names
BI worked on 86% of 2016 Health Canada approved names
BI worked on 57% of 2016 Japan (JMHLW) approved names

Recent Healthcare Approvals

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