Why Choose Us?

Unlike our competitors, our core competency is branding - not advertising. We maintain the highest level of project confidentiality. Your project information is not shared with non-relevant departments and personnel. Our 16 global offices are dedicated 100% to your branding assignment.

All services are a la carte and conducted in-house by 150 full time specialists at Brand Institute and its subsidiary Drug Safety Institute. This ensures quality, confidentiality, industry know-how, client/project customization, and best value.

  • Local Account Teams = knowledge, accessibility & efficiency
  • Creative Strategists & Naming Experts = culturally-relevant, linguistically-viable and cutting-edge hand-crafted names
  • Trademark Attorneys and Paralegals = quick turnaround, accuracy and unparalleled value
  • In-country Linguistic Panel Members = worldwide appropriateness
  • DSI Safety Experts = best practices in healthcare product naming
  • Market Research Statisticians and Analysts = reliable output, marketplace confidence and target audience adoption
  • Graphic Artists and Designers = a seamless brand identity
  • Our Track Record = a great global brand name

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