YOU NAME IT, WE NAME IT!

The World’s #1 Naming Company

Why do companies choose Brand Institute? Our people, our process, and a proven track record of exceptional results.

Brand Institute didn’t become the world’s #1 naming company overnight.

For 30 years, we have been earning our clients’ trust and exceeding their expectations by staying true to our mission, vision, and values: provide industry-leading expertise in all aspects of brand name and identity development, be responsive and flexible to our clients’ project needs, and always meet their timing and budgetary requirements.

Our Story in Statistics

30

Years of Experience

5000+

Brand Names

75%+

Share of Rx Name Approvals

1600+

INN/USAN Names

2023 Share of Rx Name Approvals

FDA

87%

FDA

EMA

76%

EMA

Health Canada

96%

Health Canada

Japan

75%

Japan

South Korea

78%

South Korea

Brazil

77%

Brazil

China

78%

China

India

71%

India

INN

79%

INN

USAN

76%

USAN

Our Work

Brand Portfolio

OUR SERVICES

Market Solutions

Name Development

Diverse team of namers develop hand-crafted names, supported by industry’s most innovative technologies

Trademark Searches

Experienced team of attorneys and paralegals perform efficient and comprehensive searches

Market Research

Online naming and visual identity research surveys, global panel of respondents, results benchmarked to historical norms

Regulatory Services

Industry-leading name safety research, regulatory reports, rebuttals, consults, and more

Visual Identity

Award-winning designers create dynamic logos, packaging and labelling, collateral material, and websites

View one of our ads that aired on Bloomberg TV

Regulatory Expertise

Drug Safety Institute, our wholly-owned regulatory subsidiary

01

Former Naming Officials

Full-Time Brand Institute employees and former leaders from naming divisions at the FDA, EMA, Health Canada, AMA, and the WHO personally involved in every project

02

Fully Compliant Methodology

Constantly updated based on guidance from global health agencies and our regular interactions with agency leadership

03

Tiered Name Recommendations

Name safety research results based on regulatory viability help project teams manage risk while pursuing the most commercially appealing name candidates

Testimonials

What Clients are Saying

The BI team did a great job…providing strategic perspective to naming approaches and candidates. I appreciated their partnership, responsiveness, and the high quality of deliverables.


ABIVAX

Head of Global Commercial Marketing and Planning

Fantastic news regarding our successful INN submission. Congratulations to you and the BI team on achieving this great milestone with us.


Indivior

VP, Global Therapy Lead

In just a few short months in the market, it’s safe to say the consumer is embracing our brand! Thank you BI.


General Manager

Endless Orchard Cider

It has been a great pleasure working with you. Your attention to Roche is much appreciated.


Senior Counsel

Roche

“I really appreciate you being timely…and for always being flexible with scheduling! Looking forward to continuing to work with you. Y’all are awesome!”


Project Coordinator

Direct Biologics

“Thank You! What your legal prescreening Team did was beyond impressive.”


Manager, Trademark Department

Pfizer

“Your expertise and professionalism were palpable. Great Job! – and many, many thanks!”


Senior Director, Marketing Research

Teva Pharmaceuticals

“You are no doubt THE experts with name generation, legal capabilities and consumer research all under one roof.”


Senior Vice President, Marketing

E!

“We had such a great experience working with the Brand Institute team – thank you so much to this team for facilitating our INN submission.”


Senior Director - Regulatory Affairs and Head of Regulatory CMC

Black Diamond Therapeutics

“Thank you, Brand Institute, for the great work and wonderful extra efforts. We greatly appreciate your willingness to go the extra mile.”


Chief Operating Officer/Chief Business Officer

Foresee Pharmaceuticals

“Jim Dettore has demonstrated a very good business sense with a strong strategic mindedness.”


Chairman & CEO

Schering Plough

“I appreciate the excellent job your company has done on our projects. Your team has been very responsive to our needs.”


Director, International Strategic Marketing

Bayer

“Everyone liked the top 5 names – all said they would be happy with any of them. I consider this a big success! Thanks!”


VP, Commercial Ops

Biogen

“We really enjoyed working with BI team to create a new INN. It was a productive collaboration. Much appreciated!”


CEO, Chordia Therapeutics

Chordia Therapeutics

“I want to thank you and your team for the wonderful job you did in helping us obtain approval for our brand name.”


Director of Marketing, New Product Development

Merz

“Brand Institute was flawless in their work and subsequent follow-up.”


Commercial Sales Department

Mercedes Benz

“Out experience with BI was fantastic. Your expertise, service and general enthusiasm has differentiated yourselves from the competition.”


Chief Business Officer

Eupraxia Pharma

“The identity work done on Symbicort was responsive, validated and well-received.”


Senior Marketing Director

AstraZeneca

“We love our BI team! We continue to be impressed with their level of communication and understanding of our project needs and deliverables.”


Vice President Marketing

Heron Therapeutics

“Recently we had the approval for our brand name, created with your help. Thank you very much and congratulations for the great work.”


New Business Manager

EMS Pharma

“As I have expressed many times, we are more than satisfied with our co-operation with you and I look very much forward to our further working relationship.”


Head of Trademarks, Designs & Domain Names

Leo Pharma

“Thank you so much for the great work on our naming and design project! Brand Institute has made this one of the most professionally fun endeavors we have done in a while.”


Chief Quality Officer

Maxim Biomedical

“Thanks for your help on the project, and for the quick turnaround. Absolutely Amazing. This is so exciting!”


Brand Manager, Snacks & Cereal

Kraft Foods

“Clear communications on the project, accessible and responsive to queries, delivered on all commitments.”


Project Manager, Regulatory Affairs

AstraZeneca

“Jim Dettore displays the highest of ethical standards in conducting his business activities, and I unequivocally recommend him.”


Vice Chairman, Pharmaceuticals

GlaxoSmithKline

“Great customer-oriented approach. We learnt a lot from BI and are very pleased with the results.”


Market Planning Manager

Genentech

“The methodology you employed allowed our people to creatively participate and develop names with a much higher degree of success than if we had tried this on our own.”


Trademark Attorney

AT&T

“On behalf of my global teams, thanks to you and Brand Institute. We really appreciate your help and expertise in obtaining global trade names.”


Executive Director Global Biosimilars Commercial

Amgen

“The service provided by Brand Institute significantly exceeded expectations in accuracy, timeliness, value and responsiveness.”


Principal, CMC Regulatory Policy & Strategy

Juno Therapeutics

“BI has always been a tremendous partner for us with and we look forward to continuing our relationship with your firm for a very long time.”


Trademark Manager

Alcon

“Thank you for the exceptional assistance you provided in preparing our Dossiers and ensuring that we met in the filing deadline successfully.”


Sr. Manager, Regulatory Affairs

Cellectis

“The team was very pleased with the outcome of your creative naming research, and we appreciate your very quick turn around on this important initiative.”


Consumer Understanding

Burger King

“I wanted to thank you and your team for getting the proofs and the production files back to us so quickly. You guys Rock!”


Regulatory Operations Coordinator

Pack Pharmaceuticals

“A highly reliable partner focused on tight collaboration with the bandwidth for pressure testing new ways of working…quick turnaround to problem solve & deliver high quality. Thank you!”


Process Lead, Global Trademark Management

Bayer

“Always very satisfied with BI and DSI work on our LASA projects. Looking forward to working together again soon.”


Associate Director, Regulatory Affairs

Paladin

“I wanted you to know how very knowledgeable and professional you are and how terrific it is to work with your group.”


Senior Director, Digital Projects

NPR

“We really appreciate all the hard work your team put into this. We couldn't have done this without your help.”


Scientist, Regulatory and Strategy

Cellular Longevity

“We appreciate your excellent and attentive service – a really valued partner for us!”


Associate General Counsel, IP

Gilead

“BI knows our business and we have established a very strong and effective working relationship.”


Marketing Intelligence Professional

Shire

“Thanks everyone for all your hard work and dedication to this! You really have gone above and beyond.”


Commercial Manager, Health & Nutrition

Mars

“Thank you for the quality of your work product, your responsiveness and the trustful partnership.”


Senior IP Counsel, Legal Brand Protection

Sandoz

“Professional team with a full range of trademark development services…a knowledgeable and dedicated team.”


Director, Global Trademark Development

Janssen

“Outstanding expertise, flexibility and follow up!”


Marketing Director

Genentech

“Brand Institute was able to help us set expectations, explore multiple simultaneous possibilities and narrow our search within an impressive timeline. I highly recommend them.”


Vice President, Corporate Communications

NNN REIT, Inc.

“Thank you again for your rapid and impeccable assistance in preparing our presentations on such short notice. It pays to work with the “best” when you need to deliver!”


Global Head, Name Creation & Regulatory Strategy

Novartis

“Thank you again for your wonderful job and great support! We are really happy to work with you.”


Associate Director, Corporate Strategy

Shionogi

“The team at Brand Institute ran a highly effective, inclusive, and successful process to help us manage a transition from our old brand name, Healthcare at Home, to our new name and brand mark.”


Director of Brand

Sciensus

“I've run 4 projects in the past 8 years with Brand Institute. Each time my expectations were high going in and they were fully met. Well Done!”


Sr. Vice President Marketing

Proteon Therapeutics

“The expertise you have on the team has been invaluable and provided our teams with needed insights, especially from the government regulatory perspective.”


Executive Director, Global Commercial Development, Neurotoxins

Allergan

"I'll be using you for all my molecules and recommending you to all my colleagues".


Project Team Leader Translational Medicine

Roche

“How many times can I say thank you? People really (I mean really) liked the company name and the logo.”


Chief Operating Officer & Board Member

Assuage Pharmaceuticals

“We look forward to working with you in the near future, and we thank you for the great work that you continue to do for us.”


Marketing

Humana

“As usual, your team was highly professional and flexible, providing valuable input and suggestions, and very pleasant to work with.”


Project Leader, Regulatory Affairs

Sanofi

Select Partners

Trusted By 1500+ Companies

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