Brand Insights

drugselection

STANDING OUT IN THE NONPROPRIETARY NAMING ARENA

Sandra Van Laan, July 24, 2020

When it comes to developing nonproprietary names for pharmaceuticals and biologics, the goal remains consistent: to obtain an appropriate name from the regulatory agency where nonproprietary name candidates are submitted and approved...

drugselection

Naming Strategies in Pharmaceutical Brand Name Development

Scott Piergrossi, August 21, 2020

One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?”...