Brand Institute’s Market Research services were designed to bring clarity, objectivity and actionable insight to your important branding decisions. Whether you seek to determine which name is best suited for your product, how your target audience feels about your brand and its competitors, or understand which logo best represents the big idea behind your brand, Brand Institute has a portfolio of market research services to meet your needs and objectives.
Market Research
Through data and analytics, we reveal opportunities that help clients better understand, position and name one of their most valuable assets…their brand.
Minnie Suh
Director, Market Research & Brand Strategy
Director, Market Research & Brand Strategy
Linguistics Screenings
With over 25 years of experience, a vast linguistics panel from all over the world and with more than 300,000 names screened at this time, Brand Institute conducts linguistics screenings on name candidates entering market research in over 40 languages. Linguists screen the names’ prefix, suffix and infix for potential linguistic issues and possible associations.
Consumer Brand Name Research
Companies have learned that there is nothing more important when it comes to impacting consumer behavior than having a powerful and memorable brand identity.
Our Consumer Brand Name Research service is designed to identify and validate potential consumer brand names in order to ensure these are in line with potential customers purchase decisions, brand emotional and functional elements, and customer expectations are understood.
Logo/Design
Part of a successful brand is its visual identity; the name is not enough to make a lasting impact in the future of the brand. Along with our Corporate Identity Research service, our Logo/Design Research service provides clients with a better look at their brands potential visual identity to ensure it meets the brand needs.
